If you are using a credit card for your purchases, you are probably aware of its privileges. When it comes to privileges, American Express was rumored to have issued a Centurion Card or the black card that features extra ordinary exclusive benefits to high ranking and dignitary celebrities and private individuals. It has been rumored that the cardholder is entitled to many benefits and privileges.
The Centurion Card is offered through an invitation sent from the American Express to cardholders who met certain criteria according to the strictest standards. The introductory credit card charge before was $1000, now the cardholders are required to pay $2500 annual charges and $5000 initial fee. This card is really meant for individuals who are financially capable of paying the charges and fees.
The black credit card started from a legend which states that American Express issued the black credit card to its cardholders; most of them are celebrities and well-off personalities, allowing them to avail high class products and services from high class establishments. The fact behind this rumor was the information card issued by the American Express to cardholders containing important American Express Travel numbers and hotel assistant services numbers.
It was also rumored that the black credit card enables the cardholder to buy anything in any establishments or avail of any luxurious services. Since it was just a mystery, the card never really existed and nobody ever really had it.
AMEX used the rumors that had circulated about the black card that was so special to start the Centurion card in the fall of 1999. This card was only available to those who had the Platinum card and instead of being made of plastic; this card was made of metal.
American Express issued Centurion Card as “invitation only” card to the Platinum cardholders in different countries. Since Centurion Card is not available in other countries, the Platinum card serves as the exclusive card that can be used for almost all of services available anywhere. Even the services and purchases for VIPs can be availed through this Platinum card. It gives benefits to the cardholders even when they are in other places and countries because of its worldwide acceptance and online account access.
When the Centurion card was first issued it had an annual fee of $1000 but it was soon raised to the fee charged now of $2500. The first person deemed worthy of having one of these credit cards was comedian, Jerry Seinfeld. Part of the reason for this may have been because he was a spokesperson for American Express.
Centurion Card became famous around the business industry because of the urban legends in circulation. The rumors about the black credit card continue to circulate to all people concerned. Although the rumor was not true, new rumors and tales would still come up. This will make the Centurion Card more controversial and the promotion would generate more applicants as well.
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